Ray-Ban Promotion Strategies

Nicole S. Tester November 20, 2010 Marketing 201 Promotion Strategies Ray-Ban in the 20th century has been qualified to prove its ability to maintain par whollyelism between its products and the centurys style determined by the American Culture. A decade breakdown will prove this parallelism successful. In the 1930s to the 1940s the flyer style was introduced, perfectly comple custodyting the modus operandi of social phenomenon pertaining to this decade. There was a dramatic increase in interest for aviation and all the machines and technological advances that came with it. One of the around influential publicity acts the brand experienced for men, was when General Douglas McArthur[1] set down his military plane at the World War II base in the Philippines sporting a newly released equalize of Aviator sunglasses. The famous picture of the General wearing his habituals hat, smoking a tobacco pipe and the Ray-Ban Aviator Sunglasses really pushed Aviators, as well as Ray-Ban, over the top. These sunglasses became part of the highly respected pilots equipment. The men confided in the Aviators fine quality and security against optical harm .Women were also added into this look group when mavin of times most famous female aviator, Amelia Earhart, was also spy with a pair of Ray-Bans Aviators.

During the next decades, the world was leap back from the terrible times of war. The population had seen and experienced abundant suffering allowing only growth and happiness to take place. The deliverance was progressing to a point where people were forgetting their sorrows and only concentrating on all the heroes which were coming home. Women were also gaining from this growth by increasing their rights. They could finally work. This time had become filled with enjoyment, glamour, color, and rocknroll[2]. With this budge in era, Ray-Ban needed to keep on top of their plunk for and follow the present trends. Ray-Ban began offering a vast tell of colorful frames to go along with the clothing... If you want to get a full essay, order it on our website: Orderessay

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