Decisions
All consumers have individual hopes. Therefore, what mass buy varies from one person to a nonher. For example, if you asked each class ph each(prenominal)us what she or he wants, the responses would reveal a wide manikin of goods and services. Let us look at the key factors affecting consumer decisions.
Service
Good pre-sales and after sales service makes you feel you atomic consequence 18 a valued customer and, consequently, you entrust keep buying that product or going back to a circumstance store. Poor service can have the opposite effect.
cost
How frequently is it? This is usually one of the first things you want to know. If the price of a good is more than you can afford, you will probably not buy it. Consumers want the outperform value for their money: that is, they want to pay the lowest price fort the best quality. Price is one of the main factors affecting consumer decisions.
Convenience
Many consumers do not have a lot of time to shop. They want obtain to be hassle-free, or convenient. Convenience has many meanings for consumers, such as travelling time to a retail outlet, the number of stores rigid within one shopping complex or fitted shopping hours. These factors will influence when, where and what consumers buy.
Marketing
This plays an extremely important billet in influencing our consumer decisions. As consumers, we are constantly exposed to all aspects of marketing. The average consumer is exposed to an estimated 500 marketing strategies(mainly some diverseness of advertising) everyday. New products are released onto the market and advertised. If the marketing campaign is successful, consumers will be influenced into thinking they need this product.
Gender
Males and females have a number of common wants, such as entertainment, music and a car. However, a persons gender influences some types of purchase. For example, female consumers decease more on cosmetics than males. The influence of gender on consumer decisions is best displayed...If you want to get a full essay, order it on our website: Orderessay
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