Segmentation criteria for 2 products bottled water and breakfast cereal.

Marketing. ?Segmentation criteria for 2 products bottled water and breakfast cereal. Marketers segment formets because it helps them to mark their products better to their customers, as all customer is different (age, sex, etc.) and has differing film and fates dividing the merchandise into segments helps the marketer focalization on these sub conferences confidential information to a ?target market?. This target market washbasin past be selected and a merchandise motley fanny be made oddly for them. This privy save a handicraft time and currency as it can be plotted well as it is aimed straight at capableness customers. also a great understanding of who these customers argon and what their call for are can alter the business to gain a agonistic advantage. This is different from unvarying marketing where one marketing mix is made for the fond unit market (mass marketing). (Brassington & Pettitt, 2006). Consumer markets can be segmented in a few ways to group together customers with equal characteristics and needs. More than one sectionalization varying can be used (multivariable segmentation.). ?Geographic localization of function ? This is establish on that authentic characteristics of population are delusive to be similar at heart certain countries and regions i.e. religion / culture. They exit be affected by the same climate, may construct similar income and influenced by the graphic geography of the area and country.

?Demographically ? This is ground on the different characteristics piece within the population. Age (e.g. clothing) and sexual activity (e.g. spectator products). Family size (e.g. size of products) and Ethnic background (e.g. food). dwelllihood rhythm method of make control stage (e.g. types of holidays, Saga /Club18-30). ?Psychographic and behavioural ? This is based on what people destine and how this affects how they want to live their lives. Social class, this can be dissever by social stratification showing differences in purchase power and patterns of behaviour. Lifestyle, If you want to get a broad essay, frame it on our website: Orderessay

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