Develop a Marketing Strategy for Levi's Strauss

LEVI?S STRAUSS Identification of the Key IssuesThe key issue that Levi?s has to everywherecome is a missed opportunity to sell their blue jean jeans to upper class arse securities industry. Furthermore the competition has non annoy this mistake and appears to be using the patented Levi?s jean signature stitches in their own work. Although Levi?s is claiming that the lawsuits? it has recently filed is because of an ravishment of patent rights, it is hard to all everywherelook the decline in boilers suit sales that the company is experiencing. Levis has experience dealing with a tolerant variety of the male take aim market for jeans with over one hundred twenty-five years in the business, and locating their operations in over one hundred ten countries, but these statistics do not supply to the overall problem ofSales have fallen because Levi?s made the switch form selling in eminent priced retailers to third-year deduction stores, and left their authentic clientele without a product. They captured a new market while failing to treasure the rare market. Unless Levi?s is able to issue their brand to their original target market, the brand will continue to automatically reposition itself in the minds of their target market as an inferior advanced and Levi?s will be faced with a knotty and dearly-won challenge of repositioning the brand.

SWOT AnalysisStrengths: The Levi?s differentiate has been nigh for over 125 years with three well-known(prenominal) lines: Levis, Dockers and the Levi?s Signature Brand. The company also sells their product to over 110 different countries. This gives Levi?s a core readiness in experiencing economies of sca le due to its global production. The compa! ny also holds a patent on the signature denim stitches with the material label. Levi?s also once dominated the male target market demographic and made the transgression to a discount rival of jeans. This allows Levis a secure distribution... If you want to get a wax essay, order it on our website: OrderEssay.net

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