Media Mix

Hocking Hills State commonality is in the Southern east Ohio . It is a park that boasts a large variety of natural sites much(prenominal) as hills , caves and lakes It therefore allows its visitors to experience and enjoy many contrary inexpert activities such as camping , poultry ceremonial , trekking picnicking , angle etc . They have in addition created other facilities such as swimming pool , spa , volley ball holidaymaker court etc for staying visitors (Heart of Ohio 2007 . The park promotes itself through periodic campaigns on print-media and telly . It likewise has a comprehensive website and a large center of onward motional literature most it on the net income . The park also promotes itself through travel and tourism agenciesThe ponder at submit is to advise the management of the park about what media mix should they put on to advertise the park that is the cast media channels that should be utilise for most effective advertize outline (Gureskin 1989 . The park has various facilities that can become fire tar fascinate marketing campaignsExamples atomic number 18 its shuttlecock watching facilities and its wedding site Campaigns can be visitation on these specific facilities with a target market strategy through television , print-media and internet advertising . For pillow elusion their wedding site can be advertised on the Wedding Channel portal on the internet reparation the shuttle watching facilities can be promoted on skirt chaser Planet .

Also the media channels used for advertising should be changed every coup! le of weeks . For example the wedding site onward motion can be done through some magazines and the bird watching facilities can be promoted on travel and phaeton site . In conclusion the park should use bang media mix for each recreational products emphasizing on the total of penetration the media has in the relevant market segmentReferencesHeart of Ohio (2007 . Hocking Hills State place . Retrieved January 8 2007 , from Heart of Ohio Web site http / web .heartofohio .com /HockingHillsStatePark .htmGrueskin , R (1989 . The media mix : marketing magic that makes money dig pains . Retreived from Find Articles Web site http /findarticles .com /p /articles /mi_m3197 /is_n3_v34 /ai_7506383...If you want to get a full essay, order it on our website: OrderEssay.net

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