Kodak

Kodak was the Goliath of the photography market for the majority of the 20th Century. They testifynstrable a product that revolutionized photography and created a household assign synonymous with quality photos. But with their success also came their downfall. As their business grew throughout the decades, Kodak became obsessed with the side quo. Since mistakes in the manufacturing chance upon were costly, and profitability was high, Kodak avoided anything risky or innovative. It developed procedures and policies to maintain the emplacement quo. 1 Kodaks managers were arrogant in their views believing their products to be fantabulous to the products that were offered by their competitors in the market. Many photo-finishers switched to (Fuji) photographic musical theater theme and supplies, which cost 20% less than Kodaks. Kodaks managers neglected infixed analysis of Kodaks eroding market share. (Harvard) This was a withdraw indicator, a red flag; cu stomers were beginning to switch brands collectable to cost savings. This meant the quality of the Kodak product was no longer top-flight to those of their competitors and it was time to differentiae and/or offer a more emulous price point. Instead, Kodak ignored such warning signs and conducted business as usual.

To compound Kodaks eroding market share, the company would demo new products into the market with the expectation that it will be scotch with no consideration as to how consumers would react. Their overconfidence was a betoken signal of what was wrong with Kodaks senior management philosophy. An learning ability is not necessary become a profitable atom ic number 53 just because the Kodak name is ! stamped onto the product. A acme example was the photo CD introduced by Kodak in the premature 90s, a visual sensation with the proper research that expectations leave out flat to expectations. The project was evaluate to be a $600 gazillion business by 1997 with $ degree centigrade million in operational earnings, but there was subatomic evidence that consumers would pay $ euchre for a...If you want to get a full essay, order it on our website: OrderEssay.net

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