Marketing

The term selling has many definitions and these definitions are constantly changing. However, the considerably constant idea is that marketing is a process in an attempt to satisfy and benefit both the consumer and the organization. This essay fall by the wayside include the authors personal definition of marketing and definitions from two or so new(prenominal) sources. Based upon these definitions, this essay will explain the richness of marketing in organizational success using earnings marketing by Nike, Adidas, and Reebok. The three definitions of marketing are delimit by the author of this essay, MSN Encarta Dictionary and 3) the American Marketing Association. The definitions are as follows: 1) the ability to plan the sale of goods and services, 2) the business application of presenting products or services to potential customers in such(prenominal) a delegacy as to make them eager to buy. Marketing includes such matters as the pricing and packaging of the produc t and the creation of direct by advertising and sales campaigns, and 3) The process of planning and slaying the conception, pricing, promotion, and statistical distribution of ideas, goods, and services to create exchanges that satisfy several(prenominal) and organizational objectives. The acrobatic shoe industry engages in lucre marketing and electronic commerce. Nike, Adidas, and Reebok, are three of the gain companies in the athletic shoe industry.

Endless opportunities arise from the interaction and offset of the WWW to declare and nurture commerce with developing and maintaining relationships with customers, suppliers, and other stakeholders (Ferrell, Hartline, Lucas, & Luck , 1998). Nike was started in 1964 by Philip ! Knight and has grown to bring into being the leader in athletic footwear and apparel. Nike started its web station in primaeval 1999. The web site can be seen from all oer the world, but only in the US can items be bought. Customer service is a top priority for... If you want to lounge about a upright essay, order it on our website: OrderEssay.net

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