iPod Case Study

1. The iPod Story- 2001 to 2006\nThe story of the iPod is not on the dot a review on the worlds around successful digital media playing wind. It is the story of a carrefour that defined the structure and limits of a whole market. It is a device that even largely managed to transpose the name of the market it competes in (for example the Xerox products and brands). It whole begins in 2001, when digital medicament thespians had been either big and unmanageable or sm exclusively and uneffective with equally terrible substance abuser interfaces. apple saw the probability and announced the release of the iPod, their first off portable music player on October 23, 2001. At first, the reactions were disoriented and hostile, critics accused the $500 terms tag, the unconventional scroll oscillation and the lack of Windows compatibility. Despite all this, the iPod sold beyond everyones expectations, went on to revolutionize the entire music industry, and the rest is history.\ nOn October 23, 2001 Steve Jobs eer changed the course of media and entertainment diffusion when he unveiled his creation, the orchard apple tree Ipod, which is the turning point for orchard apple trees history and success.\n- orchard apple trees position in the world of electronics before the iPod.\n in the first place 2001 orchard apple tree had been a company, operate in the electronic computer market, producing hardware and software. While apple devices and their OS were considered superior to their counterparts, the marketshare of the ,,Mac had never exceeded 4%. Even though Apple had make considerable innovations and made incredible efforts in enquiry and marketing for the past 2 decades, it never succeeded to gain an pep pill role in the computer market, which was 90 % dominated by Microsoft Windows devices. One of the key drawbacks of Apple computers and software system was the non-compatibility with other(a) devices. Given the fact of Apples position on the computer market zippo found its shekels and revenues interesting, nor promising. No significant process possibilities we...