Business and Sustainability

A hundred long time ago, even fifty years ago, it did not seem urgent that we understand the relationship among business and a healthy environment, because natural resources seemed unlimited. But on the verge of a new millennium we know that we need decimated ninety-seven percent of the ancient forests in North the States; every day our farmers and ranchers draw out 20 million more gallons of water from the ground than are replaced by rain; (…) globally we lose 25 billion tons of fatty topsoil every year, the equivalent of all the wheat field in Australia. These critical losses are occurring while the creation population is increasing at the rate of 90 million people per year. Quite simply, our business practices are destroying life on earth. Given current corporate practices, not one wildlife reserve, wilderness, or indigenous culture will survive the global merchandise economy. We know that every natural system on the planet is disintegrating. The land, water, air and sea have been functionally transformed from life-supporting systems into repositories for waste. in that respect is no polite way to say that business is destroying the world. Sustainability has exclusively recently gained much importance and this quote from Paul Hawken gives a clear picture of where we stand.

It is difficult to avoid the issue of sustainability condition the heavy media attention it is receiving and the impact it has on the way consumers grasp companies and their products. Despite it being in the spotlight, some companies are pickings this issue more seriously and will go above and beyond to find solutions while others will do the advertize minimum to get by. In this paper, I will crusade to point out the issues of finding the perfect mix amongst sustainability and business strategies while providing possible solutions. One of the main problems lies in understanding what sustainability really is. The Bruntland definition states that sustainable development is an entity that meets the inevitably of the present... If you want to get a full essay, order it on our website: Orderessay

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