Environmental Anyalsis

environmental Analysis Darolynn Stewart MBA 501: Forces of Influencing Business in the 21st Century May 6th, 2008 Macroeconomics examines each the economy as a whole or its rudimentary sub-divisions or aggregates such as the government, household, and business cycle (McConnell & Brue, 2004). Environmental analysis is a crucial tool that allows businesses to develop a strategic plan for their future. In developing a plan, finality makers must scan their external environment which consists of three elements. First, cardinal must evaluate the remote environment. This consists of economic, political and technological factors. both(prenominal) examples are gross domestic product, profits, swelling, and unemployment rates. These are as well cognize as macroeconomic factors. An new(prenominal) role of the external environment is pains environment. This consists of competitiveness among rivalries, the availability of substitutes, and entrance barriers. The final component is the operating environment. This comprises of suppliers, amount of competitors, labor, and customer base. The United States is the largest retail commercialise in the world. The apparel industry makes up 255.2 (US $bn) of retail gross sales (EIU Data Services). A leader in the apparel industry today is the Gymboree Corporation.

Macroeconomic variables such as the unemployment rate and inflation are current problems affecting the company The Gymboree Corporation was founded in 1976 by a San Franciscan mother, Joan Barnes. She was frustrated that she couldnt find a safe place for new parents and children to play and exercise together. The centers main purpose was to help children stimulate their development through music, exercise, art, and other activities. In 1986, Gymboree opened a chain of clothing stores also named Gymboree. It currently operates 580 Gymboree retail stores, 80 Gymboree outlets, 100 Janie and Jack stores, and 20 crazy called Janeville. These stores were designed to have a... If you want to get a full essay, order it on our website: Orderessay

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