How Financial Enterprises Deal with Crisis Public Relation

www.ccsenet.org/ass Asian Social Science Vol. 6, No. 11; November 2010 How Financial Enterprises surge with Crisis Public Relation Hongxin Li & Chunfeng Yang School of Economics and Management, Changchun University of Science and engine room Changchun 130022, China E-mail: 609677303@qq.com Abstract This article firstly introduces hint and underlying functions of fiscal enterprises, theories of crisis familiar relation and necessity of monetary enterprises in management of crisis general relation. Major problems of management of crisis normal relation in financial enterprises include, imperfectness of internal body of financial enterprises, deficiency of crisis prevention body, weakness of the consciousness of crisis precaution, deficiency of experience in crisis mankind relation and deficiency of inference of post-assessment of crisis.

Resolution of problems existing in management of crisis in financial enterprises can be conducted from the three aspects of precaution prior to the crisis, including improving financial system, setting up crisis early warning system and offering cordial service, disposal after occurrence of the crisis, including rapid response, sincere communication, public disclosure of the truth, focus on public opinions and asking the government for help, and rehabilitation after the crisis. Keywords: Financial enterprises, Crisis, Crisis public relation, Management of crisis public relation It is a research case that has to be encountered to strengthen crisis management of financial enterprises, employ crisis public relation in management of financial enterprises and study primary patterns of financial enterprises to prevent and deal with a crisis, which has great practical(prenominal) significance to stable development of financial enterprises. 1. Implication and basic functions of financial enterprises Financial enterprise, also termed as financial go-between organ, is the medium of capital flow in the entire financial system. It is a kind of... If you want to get a wide-cut essay, order it on our website: Orderessay

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