Segmentation of Nissan

Home Assignment in Marketing divider, Targeting, Positioning Prepared by: Eszter Oláh line of products: BABS 2. Seminar Leader: József Kapitány Seminar: Every alternate Monday 8.00 ? 9.30 Satisfying passels needs and making profit along the way is the finding of marketing. However, multitudes needs differ and therefore satisfying them whitethorn require different approaches. Identifying needs and recognising differences between groups of customers is at the sum total of marketing. We cannot do everything, we cannot satisfy everybody. This means we have to be capable in targeting our offers at people who really do wishing and need them, and we have to be strong in mount aside those who do not. This early observation is fundamental as it requires us to think as hard about where do not want to sell our product as where we do. Segmentation is simply the process of dividing a particular market into sections, which vaunting similar characteristics or behaviour. There are a take of segmentation variables that allow an organisation to divide their market into self-coloured groups.

These variables will be discussed briefly below: demographic Segmentation Demographic originates from the world demography which means a study of population. The population can be divided into age, gender, income, and lifecycle. As people age their needs and wants change, some organisations develop specific products aimed at particular age groups for example nappies for babies, toys for children, clothes for teenagers and so on. sexual activity segmentation is commonly used within the cosmetics, clothing and powder store industry. Income segmentation is another strategy used by numerous organisations. Store like Harrods are predominantly aimed at the self-feeder market. Daewoo aim their vehicles at price sensitive buyers who require benefits for the price. ?In todays globally competitive environment brads are specifically developed and positioned within... If you want to get a full essay, enounce it on our website: Orderessay

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