Tourism Marketing

Progress Report - 2 Tourism Marketing Tourism is defined , involved of activities , services , and industries , that transmit a travel experience to individuals and groups travel lots of miles from their homes for purposes of pleasure. Tuorism industry include , transportation , accomodation, food and beverages ,shops , fun activities , retail shops , activity facilities and other hospitality services for hang-upists. muckle travel for recognizing other destinations which are antithetic from their home , newly experiences , resting , business activities … Also , while choosing a destination for touristry activities some impacts nominate affect the choice , these impacts are call for and wants , beliefs , past behaviours , subjective and social norms . Every tourists are different , but their activities and needs can categorize easily . For physical exertion old tourist and young tourists needs and wants can be different from eachothers , so tourism marketing has to be analyse correct way .

Market segments can be set through numerous methods like , age , economic office , purpose of travel nationality , geographic location , lifestyles , consumer attidutes and behaviours etc.. We can set segment of tourism industry like hotels , travel agencies , restaurants , hostels , tour operators , beach clubs , resort hotels.. For following the right method in tourism marketing first we have to identify uncoiled market segment and potential customer profile . If tuorist profiles can be identified correctly , hospitality industries will be succesful for marketing .For example in Data-Driven segmentation (Dolnicar 2008) Australian thickening survey has 6 segments , first one is interested in relaxing but they also like cultural activities and shop , but do not like summer activities in opposite to this , second segment is... If you want to get a full essay, order it on our website: Orderessay

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