Rough

Lesson 9
Case Study: Managing Innovation at Xerox
Introduction
Innovation is the primary(prenominal) engine of growth in the knowledge-based economy. Yet, managing
innovation in a big(a) corporation has proven to be a thought-provoking and delicate task for many
companies. For one, corporate planning cycle instituted in large corporation is inherently
biased towards incremental improvements in the be businesses rather than developing
disruptive technologies and radical business concepts.
In their front to defend market share and grow revenues, large companies ladder to sustain
technologies that improve their existing products, yield a high cabbage margin and serve
customers in the mainstream market alone. However, these technologies are unremarkably under
checker and any improvements made by one player in the industry is quickly matched the rest.
On the other hand, the most sullen competitors usually challenge the incumbent
companies with disruptive technologies that have lower consummation than the existing ones
and offer a relatively lower receipts margin, but are typically cheaper, simpler, pocket-sizeer, and more
convenient to use. These technologies, which are rootage commercialised in emerging markets,
are valued by the least profitable customers.



These disruptive technologies are potential
candidates that often relieve oneself the demise of leading and otherwise well managed companies.
Emerging markets usually do not meet the growth needs of large companies. Even if a large
company manages to make successful inroads, the small revenue generated does not justify
the energy, resources and risk invested. Moreover, the future of disruptive technologies
cannot be known in advance. It is precisely this sense of unpredictability, known excessively as the
Innovators dilemma (Christensen, 1997) that locks large companies to preserve their
existing business using extant technologies but blackball the perceived high-risk/low reward
activity of engaging in new ventures that involves...If you want to get a full essay, articulate it on our website: Orderessay



If you want to get a full essay, wisit our page: write my essay .