StarbuckS Past, Present And Future

Founded in Seattles Pike Place Market in 1971, its original name was Starbucks Coffee, Tea, and Spices and sold only high timbre coffee beans and equipment. After Howard Schultz joins the fraternity in 1982 as handler of retail operations and marketing, he later opens Il Giornale, an espresso hold on made from Starbucks coffee beans. With the backing of local investors, Il Giornale acquires Starbucks in 1987 and changes its name to Starbucks Corporation.
Today Starbucks is a retailer in forcefulness coffee in a medley of hot and cutting beverages, complementary food items, coffee related equipment and accessories, and afternoon teas in 44 countries.
The company does business primarily in the U.S. with its headquarters in Seattle, Washington and employs over 146,000 people. Starbucks objective is to be established as the most recognized and respected brand in the world. To extend to this goal, Starbucks primarily will continue to expand, grow, and pursue opportunities presented in the marketplace.
The companys main forte is of course coffee which includes espresso beverages, tea products, and sodas. Their coffee products dont only focus on conventional styled coffee but features cold blended, roasted exclusively bean coffees, and coffee liqueurs. They also provide a variety of coffee blends in different taste and styles.



Besides beverages, Starbucks protracts several(a) food products such as sandwiches, salads, pastries, and ice cream. Other options Starbucks offer to leverage further revenue are accessories and equipments for coffee lovers. impertinence items such as mugs, tumblers, seasonal and holiday products give Starbucks consumers a sense of brand loyalty. For those who pauperism the Starbucks Experience at home, at that place are coffeemakers and grinders for purchase. Part of the Starbucks Experience is to portray a convenient and relaxing environment through music. This music is also operational for sale in their retail stores.

Strengths
Strong brand image
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