Tesco

INTRODUCTION
TESCO is one of the largest food seller in the world and Britains leading retailer resemblingwise. Tesco operates in around 13 countries with 3700 stores, employing about(predicate) 440,000 people around the world. The company sells about 40,000 food products and also clothing and other non food lines. It was originated by Jack cohen in 1919 as a food market stall and got its name Tesco at Edgware in 1929. It provides internet home shopping services by dint of tesco.com and Tesco personal finance. As well as, many stores have bollix stations, arising as one of the Britains largest indep shutdownent petrol retail sector.
Tesco has rung up pretax profits of #3.4bn and #62.5bn turnover for the 12 months to the end of Feb, a 10.1% rise on the previous year(2009)(http://www.guardian.co.uk/business/2010/apr/20/tesco-rings-up-record-profits-again)
MACRO ENVIRONMENTAL ANALYSIS OF THE COMPANY
Macro environmental psycho compendium includes factors outside of the direct control of the business. Some macro instruction changes like tax changes, trade restrictions, demographic changes, government policy changes and red-hot laws ingrain the decision making strategy of an organization.




In analyzing the macro environment, it is important to identify the factors that might in turn affect a number of vital variables that are likely to entrance the organizations supply and demand levels and its costs( Kotler & Schlesinger,1991; Johnson & Scholes,1993 )
Kotler(1998) claims that Pestel analysis is a useful strategic tool for understanding market growth or decline, business position, potential and direction for trading operations.
Pestle analysis in the sense, a hypothetical rendering that comprises environmental determinations like policy-making, Economical, Social, Technological, Environmental and Legislative factors.
POLITICAL FACTORS
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