Vovlo Manam

1. Introduction
In this chapter we will present the background to the problem ara, videlicet adopting oneproduct into different markets using marketing-mix tools. Furthermore the introduction
exposes the research purpose, research questions and delimitations of this thesis.
1.1. reach of the problem
“Why are new markets so desirable? Because they are existing, profitable, and
forgiving”
“Creating and Dominating New Market”
Peter Mayer
in that location always have been many differences between countries and their markets. Nations, as a
base of people of different culture, language, religion, history or habits have always paid
attention on different expectations. With growing globalization function and such
organizations like atomic number 63an Union, these differences are getting smaller simply still exist.
Nowadays, the trend towards globalization and internationalization of argumentation has strong
shock on companies’ strategy. When a company is thinking about launching another market, it
needs to pay attention to variable aspects on micro- and macro-level. One of the features of
the global economy is the emergence of functional scotch regions that cross nations.



These
regions serve both as international business arenas and solid home bases when companies
decide to reach further out. This victimisation on the ground is partly mirrored by the occurrence that
companies increasingly choose to work up markets in a regional context. For instance, Europe
is often divided into a number of strategical business regions.
The Baltic Sea region/ Yankee Europe is one such region. It is very important to notice, that
it includes the Scandinavian countries and Northern Poland. Scandinavian countries are
percept as progressive force in Europe. They distinguish themselves from the rest of Europe
by providing healthy business climate, which suck up both domestic and foreign investors and
following that – establish farseeing term economic growth.
An...If you want to get a abundant essay, order it on our website: Orderessay



If you want to get a full essay, wisit our page: write my essay .