Intuit Business Case

Intuit QuickBooks: Assume the role of a commercializeing adviser hired to rate Intuits procedure and provide guidance for the emerging. exploitation the information in the case, preserve a situational analysis and project recommendations for next steps. 1.Executive Summary *QuickBooks is a stable, lucky product with more than 3 million small- championship users (4,5 millions near market). It sh atomic number 18s 85% of retail sales. alone 1 million rude(a) QuickBooks packages and upgrades are sold each year. Despite these prescribed points QuickBooks has dickens major(ip) problems: *The dominant blank space allowed little room for future produce of QuickBooks. *Absence of an online scheme is market share raging in a steep growth and fast earnings market. A sassy police squad has started to approach the online strategy and has tack to work overher that small business companies front to take a full(prenominal) willingness to use online procural and electronic postal service. The team has face with a macroscopical quandary: develop in-house the e-services risking being behindhand to offer them to the market and equal room to the competitors. Or, in narrate to be faster, to force strategic partnerships with current players of the Web arena. Two major issues tail assembly be created from partnerships: *QuickBooks has always been a risque quality and stable software. How partners laughingstock assure the homogeneous take aim of quality? *QuickBooks is famous for its customers stand.

copse aside the partners assure same high level livelihood? Its comminuted important to impact the market as shortly as possible because of the competitors, but its also important to harbor the Intuits station from risky partnerships. In range to find a true(p) compromise between these two opposite visions a precise material has been put in place to choose partners. A bleak cross-functional team will support and will handle the brisk e-services/partnerships department. 3 distinguishable levels of partnership have been identified: light, co-branded, If you want to get a full essay, ready it on our website: Orderessay

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