Marketing

Marketing is the process of planning and carrying out the conception, pricing, promotion and distribution of ideas, goods and engage to create exchange that run across individual and organisational objectives. Purpose of tradeing: Bring the purchaser to the trafficker Satisfy be customer complimentss It is a tax revenue generating activity of the crease Types of grocery store places: Resource trade - primary doing merchandises Industrial market - dividing linees that purchase growths to use in their production Intermediate markets - wholesalers and retailers Consumer markets - individuals who plan to use or consume the products that they buy. Mass market - the vendor potty-produces, jackpot distributes, and mass promotes wiz product to all buyers. Niche markets - is created when the mass market is finely divide into smaller markets consisting of buyers who have narrow down needs or lifestyles. Approaches to market The production approach Emphasis on producing goods Demand is greater consequently supply The sales approach Emphasis on merchandising goods Demand is less strong The selling approach Emphasis on marketing the product Supply is greater therefore demand Customer orientation occurs when a business bases its marketing decisions on its customers wants. Elements of a marketing plan Performing a Situational analysis Establishing market Objectives Identifying Tar last market Developing marketing Strategies Implementing, Monitoring and controlling the marketing plan.

SOTSIM Situational Analysis SWOT analysis Determine what the businesses strengths and weaknesses are, along with possible opportunities and threats. Product life history Cycle Determine what stage the products are in, introduction, growth, maturity, slouch or regrowth. Marketing Objectives Increasing market share Expanding product function Product sashay - total range of products Product mix width - outcome of different product Product mix sagacity - number of similar products Broadening the geographic representation Expanding sales through merchandise markets Target markets A set market is a group of customers with similar characteristics who currently... If you want to get a honorable essay, order it on our website: Orderessay

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