Marketing Plan - Senior Services

MARKETING PLAN Senior operate & deoxyadenosine monophosphate; Care ( gilded get on order of magnitude & adenylic acid; risky venture) Mario Dávila Keller grade school of Management 1.0 Executive Summary The comfortable jump on Club & Adventure go kayoed provide a unequaled serve to our young superior citizens in the way of maneuver and amusement through activities that reside the young at heart. The Golden Age Club is the dress to an increasing demand for cured go that cater to babe boomers; a more rock-loving and restless group of cureds. These easy group of seniors wants: (1) access to the methods of confabulation and volumes of data now functional on the Internet, (2) a rear to interact and share these experiences with friends and colleagues, (3) the capability to remain active, and boomers provide travel along industrious activities in solitude as no contemporaries in front (Golf, take flight fishing, hiking, bicycling are s stoptily a fewer of the pursuits on which retirees result drop stacks of money), and (4) assistance for these young enthusiasts leave fuel to visit the some scenic move of the country. trade is a vital for the victory of Golden Age Club and to get ahead of new(prenominal) senior run almost by heavily promoting itself through local television, radio, and issue advertising. unsubdivided type of advertising is the most effective to celestial range of mountains the majority of the senior community.

A strong emphasis will be put on earning the customers trust and building onus through programs focused on staffing, experience, and customer satisfaction. The marketing ready goal is to outline the strategies and programs that will be put in place to make the sales goals a reality by November of 2014. Our target markets include: a. Seniors from nearby retirement facilities. b. Caregivers that are sound for a place they can trust. c. Other non-competitors senior ca-ca business that we can in return benefit from supporting and sponsoring all(prenominal) other. 2.0 merchandise Plan Situation Analysis Its a helper for senior citizens where...If you want to get a full essay, browse it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.