Eastman Kodak Company (Kodak)

Executive Summary: The purpose of this report is to analyze the strategic position of Eastman Kodak Company (Kodak) and discern any sustainable emulous advantages held by the association. Beginning with a discussion of Kodaks manufacturing and commentary on the political, economic, social, and technological environment in which the company operates, likewise we will talk about the Kodak situation, its Strength, Opportunities, Weaknesses and Threats the report accordingly narrows to counseling on extension of Christensens theory of disruptive technologies, barriers to entry, terror of suppliers, threat of buyers, threat of substitutes, and rivals. Once a arrant(a) analytic thinking of the persistence and its environment is complete, it is necessary to detail Kodaks value filament and identify resources and capabilities specific to the firm. Finally, these core competencies argon subjected to a VRIO analysis to determine if they are valuable, rare, and not tardily imi table. If the Kodak has the organization in place to utilize these resources and capabilities, they have a sustainable competitory advantage. I Kodak Company Kodak Company was founded in 1880 in Rochester, bare-ass York and engages in the imaging technology industry. The company operates in quaternion segments: Digital and Film Imaging Systems, Health, Commercial Imaging, and brilliant Communications.

II KODAKs Situation For most of its history, Kodak focused on picture show technology and became a world leader in hire and film camera sales. In the mid-1970s, Kodak controlled 90% of the film market. With the advent of and increasing demand for digital imaging technology passim the 1990s and early 2000s, Kodak f! aced declining demand for its film products and belittle market share in the overall camera market. The map below shown how the Kodak business had evaluated over the 2O last year compared with fighter of its strong competitors Fuji. The industry is no longer defined by who can provide the best equipment or supplies. Instead the...If you fate to get a full essay, order it on our website: OrderEssay.net

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