Adidas Company Profile

Adidas Company Profile Adidas is a company based in Germany that to begin with makes shoes and sports apparel that operates all over the institution and unmatched of the countries that Adidas does business in is chinaware. Adidas uses a low terms system in mainland China. Adidas believes that to achieve to a greater extent business, it must(prenominal) lower be to attract people who dont make more(prenominal) money and those customers will see the quality of the product and give chase buying products from Adidas. The cultural environment in China is antithetic from Germanys cultural environment. China has a strong drum where an order by a superior is evaluate to be obeyed fully and any questioning of that order would show disrespect. higher(prenominal) rank and age switch a strong bureau in the power structure and Adidas must respect that have intercourse that the ending making process will be contain on the older and more senior wo rkers whose orders are expected to be obeyed completely. China has whatsoever legal issues that are Copernican and Adidas must recognize them. Adidas should be aware how disputes are de jure handled, property protection through patents and trademarks, and needing representation. China is similar to Germany in some legal issues, but greatly varies in early(a) aspects. Adidas is a wholly owned subsidiary in China since the cardinal nineties.

Adidas also has licensing rights to Reebok in China since it bought out Reeboks pin venture in China. Adidas can improve in China in a few ways. One voice would be to buy out a few more companies in China who have a strong merchandise battlefron t since Adidas does have competition in Chin! a and take a humongous market share. Adidas operates with a low apostrophize system in China to try to get a bigger market share. Adidas has to compete with Nike and other Chinese companies who have large market shares. Nike sells shoes at a high impairment that many Chinese cant well afford. Adidas sees this and intractable to use a low cost strategy to invade some of Nikes customers and gain a larger...If you fatality to get a full essay, order it on our website: OrderEssay.net

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