Skype - Growth Strategies

SKYPE VOIP INTERNET TELEPHONY A STRATEGIC APPROACH TOWARDS merchandise AND BRANDING By Pragyan Priyadarshani Strathclyde business School (MBA Full while – Attow) [pic] [pic] EXECUTIVE SUMMARY Skype is one of the leading VOIP foodstuff players in today’s date. The company has a coarse probable owing to its cutting edge technology and healthful viral marketing capabilities. The company was an eBay concern until this year family line when eBay mulish to sell the company Skype to its founders. Skype is a classic ideal of a company reborn out of its own ashes and turn of events the pedal to a success story. “Skype – Phoenix out of KaZaa’s ashes” The theatre of operations revolves around development of Skype and its explosive nature in the transportation system com industry. The investigate has been carried out from multiple references dated sand since 2003 money box date. The main idea behind this paper is to look how a comp any with minimal resources like Skype could make it uncollectible inside short span of time. The company has challenged some of the laws of marketing. except during the research it was observed that the company has been using some or otherwise marketing tool during its entire development process.

initial trade Communication: Skype started as a viral merchandise and loosely used the techniques of mass marketing like local anaesthetic(a) newspapers, TV channels and website. The products success gained it coverage under mixed national columns and tech forums. Skype has been very customer focused in its approach; it maintained a feedback loop with the users for continuous advancemen t in its quality and services. It has been i! mproving upon its user segment by very high margins. Skype’s success can be attributed to some of its co-branding and retailing strategies to position itself in the market. Added to this Skype held promotional activities by offering discounts on Skype out packages. Tar take a leak Segment: Skype has targeted roughly every sphere of affair starting from hobbyist to...If you want to get a full essay, put in it on our website: OrderEssay.net

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