Some car models, such as the Chrysler PT Cruiser as soon as it was first introduced, are in a position to command premiums more than their price; such is not the case for Ford merchandise today.
Ford doesn't compete from the high-end luxury car industry under the Ford brand (the Jaguar line competes here, however), so profit margins are less to your business at the lower end of the price spectrum. That is almost certainly to continue during the near future until the company is in a position to differentiate its items so that they are able to command a greater price (Walsh, 2006). ord and other American manufacturers as they jobs with extremely structured and once-powerful unions.
Plant closings may well make unions far more amenable to concessions, but some analysts feel that workers have already given concessions to the breaking point. Productivity gains is also realized via elevated automation, but this also requires capital investment that may be difficult for your company to obtain, and could displace workers within the short-term which would probably bring about more union difficulties (Hakim & Peters, 2005). Ford just isn't yet out with the market?it has come back in years past, as well as other companies, most notably Chrysler, have also been successful at regrouping.
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