Friday, February 15, 2013

Csr at Cisco

Best in the world, best for the world, is the mantra of John Chambers, chief operating officer of Cisco Systems. Mr. Chambers c ars about the companys debt instrument to smart set so much that this mantra is written on the badge of every employee. This says a lot about the company and its commitment to corporate social responsibility. Hewlett Packard is a nonher company that takes it responsibility towards beau monde no less seriously. Shane Robinson, EVP and CTO HP, states that Global citizenship is integral to the success of HPs business. From how we develop products, run our operations, and manage our supply range and engage with stakeholders, it drives us to accept challenges and pursue solutions that are the lifeblood of continual innovation and growth. It also guides our decision making, ensuring that we uphold the values that waste helped distinguish HP as a leader connected to using technology to benefit people, business, society and the environment. This paper intends to liken and contrast these both stalwarts of Silicon Valley with respect to how they are creating divided value. The paper will whole step at these two companies as a whole and will also look at some products, like Telepresence, WebEx and elucidate they usefulness in creating shared value.

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Porter defines the concept of shared value as economic and social upliftment of communities resulting from policies and operational practices of a. Shared value is not just volunteering and donating to the poor, but creating true value in society leading to betterment and overall well being of society. Creating shared value is integral to companys profitability and agonistic position. Porter goes on state that there are threesome key way in which corporations can create shared opportunities: i) By reconceiving products and markets, ii) By redefining productivity in the value chain. iii) By enabling local cluster development.
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