Friday, February 15, 2013

Current Market Situation

2.0 Current Market Situation
2.1. Market situation
actual since the year of 2009, Green control is developed, in part, in reaction to the growing demands by people who whitethorn be in pursuit of changing their eating habits to better tackle health-related challenges. deep down the category of naturally healthy product, Green Fit, created by functional Foods Inc., which is developing itself towards the creation of innovative and revolutionary imbibitions without using unreal sweetness, flavors, colors and preservatives, is characterized by its richness in protein, antioxidants, fiber and Vitamin B, conjugate with pure nature, without gluten and casein, with its ambitious objectives of developing towards one of the healthiest functional drinks inside global contexts (Green Fit 2011).

Generation X refers to individuals born among 1965 and 1979. They usually have such(prenominal) crucial features as technology-savvy, pursing flexibleness and comfortably adapting to certain changes, equipped with adequate resources, as healthful as achieving balance between life and work (Hutley & angstrom unit; Solomons 2004).

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It is further stated that Generation X in Australia may be more accustomed to consumption more than accumulating wealthiness and specifically, approximately 15% of their spending and expenses usually on such items as food and non-alcoholic beverages as a whole (AMP 2003). For this reason, it may be safely suggested that they may be more certified of health-related issues and willing to spend much on health and nutritional drinks, and therefore possibly bode well for Green Fit in the Australian market.

It is proposed that since rising health concerns have pushed frontward health drinks developing from a minor segment to a popular product today, the sound growth of the health drink market may be, to some degree, reliant on whether businesses atomic number 18 able to introduce novel drinks that can satisfy consumers nutritional and health demands.

2.2 Industry situation
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