Budweiser

ANHEUSER-BUSCH 1. The success key factors for Anheuser-Busch: * the decision to become a attractor in mining its customer buying patterns; * employ apropos data (getting information back from wholesalers and retailers on what is selling where and when); * creating BudNET and WEARS. BudNET handles sales reporting, customer development, retail promotion notices, weekly sales prophecy and a wide array of logistics related functions. The delivery quite a little of Anheuser-Busch also log data on competing products; * tracking gullr acquire behavior across a ample range of products by analyzing syndicated bar-code scan data gathered by Information Resources Inc. (IRI); * using store data, the company can create targeted marketing materials; * demographic data help them know what products sell better in each location; * using (EIA) Efficient Item Assortment-a six-step, industry-standard to pass product assortment decision. 2. Anheuser-Busch is vulnerable regarding: * Changes in consumer preferences. They should observe trends in the alcoholic industry; * Changes diet preferences regarding alcoholic drinks.

They should inoculate in their customers mind that their products are qualitative and the ingredients used are not harmful for their health or appearance. * Competition (There are a lot of competitors and more innovative companies can take a part of their market share). They should always be innovative and bear their clients interested; * Governmental regulations and taxes regarding alcoholic products. They have to be assured of them and to respect them. 3. A) The seniors marketing executives should analyze and understand the perception of the people, of the lodge regarding the consumption of alcoholic products. Normally the society sees alcohol as a harmful product , that destroys the human being, so they should win over customers that as long as they don`t consume it in larger quantities and they buy... If you want to get a full essay, order it on our website: Orderessay

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