Cvs Case

1. What other benefits does CVS provide to Extra care clients? Provide examples of two utilitarian and hedonic value. Additional particular offers print on your store receipt frequently throughout the year. Receive special nest egg exclusively at CVS/pharmacy when you sign up for email offers. Turn everyday grease ones palmss into college savings with Upromise . The more you use up your Extra Care card, the more compensates you will get together. Upromise is a stigmatise online or in store with an earning of 3% towards college saving when you purchase an item in CVS. Create a college savings process that harnesses the purchasing power of parents, extended family, family, and students to make it easier to pay for college. References:https://www.cvs.com/CVSApp/ user/extracare/extracare.jsp 2. Suppose a major competitor launches its birth customer value card program. How might CVS respond? What recommendations would you give CVS to meliorate the ExtraCare program? If one CVSS major competitors launch its own customer value card program then CVS would near likely respond by adding extra incentives to their existing ExtraCare program.

CVS has do an excellent job of staying ahead of its competitions attempts repugn with their customer value program with ExtraCare. The major competitor of CVS is Walgreens. The Walgreens Prescription Value Card is the closest thing to CVSs ExtraCare program but is only designed to offer savings for employees and hardly comparable to CVSs program. Only CVS has a scanty rewards card with which customers can earn the equivalent of cash cover to spend on their next trip. CVS ExtraCare is one of the largest rewards program promotions ever offered by a retailer. Cardholders receive 2% back on nearly every dollar spent in the store. When an ExtraCare cardholder makes a purchase at CVS pharmacy, he or she will receive a coupon for a free product. This instant reward coupon will appear on the receipt during each... If you urgency to get a full essay, order it on our website: Orderessay

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