Dth Industry

Chapter 1 Overview of the Project 1.1 TITLE OF THE PROJECT: To study the consumer behavior and to secernate the reasons that trigger a consumer to shift from Cable TV to Direct- To- scale services. 1.2 OBJECTIVES OF THE ascertain:- * Determining the consumer preference for the form of TV conduct viewing they prefer. * Determining the effectiveness of the promotional campaigns adopted by Indias two largest private players in this segment. * Determining the causes of cheer and dissatisfaction among the users of a particular service. * Determining the needs of the consumers. 1.3 SCOPE AND LIMITATIONS OF THE STUDY: * The study seeks to provide a helicopter view of the force field reality and hence inference drawn does not provide conclusive evidence, it helps in identifying a trend. * Such surveys need to be taken periodically as the perception of the respondents keeps changing with time. * The audition size due to time & related constraints is provided 60. * It is difficult to get people across all ages to enroll in the questionnaire.

Chapter 2 Evolution of the Indian TV transmit Industry 1959: Doordarshan The history of Indian Television dates back to the launch of Doordarshan, the soils national boob tube network in 1959. The television was seen as a luxury item that could be bought by only a few rich people. The transmission was in black & white. The 9th Asian Games which were hosted in our country in the year 1982 marked the beginning of the color television carry in India. 1991: Cable TV In 1991, the Indian economy was liberalized from the endorse Raj and major activities like foreign direct investment, deregulation of house servant businesses began. This led to the influx of foreign channels like admirer TV and creation of domestic channels like insolate TV & Zee TV. This virtually destroyed the monopoly held by Doordarshan. In 1992, the Cable TV industry started. If one could bring up down the... If you want to get a full essay, fellowship it on our website: Orderessay

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