Managemenet of Cadbury

History of [pic] PLC. [pic] is a leading global business in the exciting world of confectionary, a large, maturateing, brand-led industry. Cadbury is global with leadership positions in over 20 of the worlds top 50 confectionery markets. Cadbury, the global leader in the chocolate confectionery market, began in 1824 when a Young Quaker named John Cadbury undecided up a shop in Birmingham. John change coffee, Tea, drink chocolate and cocoa at his shop. Believing that alcohol was a main cause of poverty, John hoped his products might armed service as an alternative. He also sold hops and mustard. want many Quakers John had high quality standards for all of his products... By 1842 John was selling 11 kinds of cocoa and 16 kinds of drinking chocolate. Soon Johns brother Benjamin coupled the company to form Cadbury Brothers of Birmingham. The Cadbury brothers opened an office in capital of the United Kingdom and received a Royal strugglerant (one of many) as manufacturers of chocolate and cocoa to Queen Victoria in 1854. Six years. ulterior the brothers dissolved their partnership because of Johns failing health and the death of his wife. They left the business to Johns sons George and Richard. John accustomed the rest of his life to social work and died in 1889.

George and Richard keep to expand the product line, and by 1864, they were pulling a profit. Cadburys Cocoa Essence, which was advertised as absolutely pure and thereof best, was an all-natural product made with pure cocoa butter and no starchy ingredients. Cocoa Essence was the beginning of chocolate as we know it today. Cadbury supported the war effort during World War II by converting parts of its factory into workrooms to manufacture equipment equivalent milling machines for rifle factories and parts like pilot seating area for defiant fighter planes. Workers plowed football fields to grow crops, and the Cadbury St. Johns Ambulance unit helped people during air raids. java was considered... If you want to get a full essay, order it on our website: Orderessay

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