Mm552 Marketing Plan Phase 1

FORGETPAYMENTS.COM MARKETING PLAN Marketing Management 2.0 Situation Analysis Forgetpayments.com is a start-up concept real by two individuals, one with more than ten geezerhood in the wholesale purchasing, refurbishing, and selling of automobiles and the other with more than 15 years of sales and marketing experience. Marketing will do work a vital role in starting and suppuration the business in the Phoenix, Arizona market. Drivewithotpayments.com offers an innovative way of purchase car the old fashioned way, with cash not credit. The motif is to educate and train consumers to make car buying a winning investment rather than living with ever change magnitude monthly payments on depreciating assets. The current economic climate has increased attention on all aspects of consumer debt; Forgetpayments.com provides an answer to many consumer debt concerns. 2.1 Market Summary The used car market has multiple segments from stupendous franchised dealerships, to large autarkic dealers, to local buy present, pay here lots. 35.5 million used vehicles were sold in by independent and franchise dealerships in 2009 (NIADA p. 17).

Additionally, while the number of independent dealers change magnitude again in 2009, independent dealer market consider increased (NIADA p. 17). The average advertising expense for 2009 hit $267 per vehicle sold (NIADA p. 18). On average, Independent dealerships sold 25.74 vehicles a month, with little than 18% of which advertised on the World Wide net were sold via the Internet (NIADA p. 20). The buy here pay here segment dealerships averaged just over 60 vehicles sold per month with average weekly payments of $84 and average cash worst payment of $1,272 (NIADA p. 28). Used cars are selling for more than they keep in 16 years (Current, 2011). There has been a unattackable run up in prices since the beginning of 2011, and the average wholesale price of a 3-year-old used compact is up 20 percent... If you want to get a full essay, order it on our website: Orderessay

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