Opportunity and Threat of Cadbury

Opportunity First of all , Cadbury should increase in market potential difference of developing counties. Especially expand into the emerging markets of Nigeria ,China and Russia, based on their growing populations, increasing consumer wealth and increasing demand for cigarettedy store products. So that It would be a potential market for Cadbury. provided , based on their strong post name , Cadbury fuck try doing different types of businesses like innovatively doing Co-Brand Marketing with other brand industries . Ingredient branding in food industries for example published chocolate milk ,ice cream regular chocolate tofu pudding. Also doing complementary branding like published tee shirt and accessories . Besides the market , Cadbury should responds to change in consumer tastes and preferences because consumers are more(prenominal) concern health nowadays , low-fat, organic and natural candy store demand appears much stronger . So that a healthier snacks with lower berth calories need to be developed. For example Cadbury should launch some connect which led to sugar-free & center filled chewing gum varieties and Cadbury indemnity indulgence treat. Last but not least , Cadbury can put more effort on reducing be even increasing efficiency .

For instance , Moving output to low cost countries, where raw materials and lab our is cheaper besides India . Because Cadbury s production lines are mostly located in superior cost countries like Australia and US . And also reducing upcountry costs like doing global sourcing , procurement , efficient render chain and wise investment . Threat First of all , Cadbury allow for face the intense competition against other branded suppliers even global competitors . According to above statistic , Mars-Wrigley and Nestle are the chief(prenominal) competitors especially Mars-Wrigley the strongest market sharing in total confectionary . When they set an aggressive price and promotion activity , it s possible to occur price wars in the market which leave alone induce a main threat for... If you want to pass water a full essay, order it on our website: Orderessay

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