Starbucks Case Study

Starbucks Corporation Introduction If a steaming cup of aromatic specialty epicurean java is your thing, youve undoubtedly heard of Starbucks Corporation. Starbucks is the worlds count oneness specialty coffee retailer with almost 13,700 stores in more than 39 countries, serving customers over 40 one thousand million times a week. Specialty coffee is defined as coffee that has no defects and that has a distinctive flavour in the cup. Starbucks has locations in airports, bookstores, supermarkets, university centers, shopping centers and stand-alone stores. Approximately 58 percentage of these stores are familiarity owned and the rest are franchised. Starbucks long-term goal is to have 40,000 stores and total revenue growth of round 20 percent and earnings per share growth of just about 20 - 25 percent for the next three to volt years. Industry Coffee is the most popular beverage world abundant with more than 400 billion cups consumed each year. Approximately 25 million people around the world earn their documentation from working in the coffee industry. Starbucks has strived to be an employer that nurtured employees and gave them opportunities to grow and be challenged. The company says it is pro-partner.

Approximately 16 percent of the adult American population enjoys daily cup of speciality coffee. The specialty coffee segment is one in which consumption has been increasing. The explosion of foodie coffee retailers has cafés has made specialty coffee one of the fastest-growing food service markets in the world, netting revenues of $12.2 billion in 2006 in the United States. Starbucks The Company Two words describe Starbucks philosophical system: My Starbucks. Those two simple words describe the personal relationships the company is trying to develop with customers, coffee farmers, suppliers and partners. The first Starbucks opened in Seattle in 1971 and was founded by three friends: Gordon Bowker, Jerry Baldwin and Zev Siegl. Howard Shultz, a successful rude(a) York... If you want to get a full essay, order it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.